Discover Data Storytelling through Visualisations

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Data analytics is about collecting your raw data and turning it into actionable insights that can be used to make better informed business decisions.  It incorporates three types of techniques that small businesses can use to grow:

1. Text Analytics - Involves extracting patterns from large amounts of text to help businesses predict customer behaviour and identify potential relationships.
2. Diagnostic Analytics - Involves examining existing data to discover patterns and trends and the relationship between variables to gain a better understanding of market demand and consumer behaviour.
3. Predictive Analytics - Involves using historical data and machine learning techniques to predict future events to discover potential risks or opportunities.

By analysing your existing data small businesses can gain an edge over their competitors through:

• Reducing costs
• Identifying weaknesses
• Improving marketing strategies
• Optimising pricing strategies
• Increasing operational efficiencies
• Increasing the efficiency and effectiveness of your sales process
• Understanding their customers
• Making smarter business decisions