How to get more traffic to your website –
5 Easy Tips
Hi Everyone,
Welcome to my third blog post where I share 5 Tips on how to get more traffic to your website. This blog will go through some simple ways for small Australian businesses to start building their online presence and drive traffic to your website. By providing some quick and easy tips on how to get more traffic to your website. Most of these do require a website. But if you don’t have a website I can help you with that, Just book a free 30 minute consultation meeting online.
Now a lot has happened in the last six months. I finally finished my post graduate studies (Professional Graduate of Professional Data Analyst). My husband and I bought our second home and rented out our first home (Our first investment property ). In purchasing our new home and getting it ready to live in I recently met with a lot of local Trades (Electricians, Plumbers, Air-conditioning installers and Tree pruners).
I was Happy to be able to support Small Businesses. In getting to know these people they all seemed to have one thing in common. They find their clients from customer and business referrals. But because of this they have very little online presence. Below are five easy tips that your small business can use to help get more traffic to your website.
1. Sign up to a Google Business Profile
Google Business Profile (GBP)
Is a FREE tool available that allows businesses to manage their online presence across the entire Google platform including Google Search results and Google Maps. It is the number one tip I advise all my clients as it is the most effective way to help your Small Business appear in local search results and will help you drive traffic to your website.
This FREE tool mainly helps small businesses that are location based as it allows you to be seen in Google maps based on your businesses location and the locations you service. However it can also help online businesses as it also comes with a number of tools that you can use for free, such as collecting customer reviews, listing your services and adding your social media links into your profile.
Did you know that “87% of users perform a daily Google search for local businesses”.
Australian Web Experts 2022
Benefits of having a Google Business Profile
Provides your small business with the ability to manage and control your business information that shows up in Google search results (Photos, location, availability, services and products).
- Allows you to interact with your customers directly online through your Google Business Profile (Online Messaging, responding to online reviews and publish posts).
- Provides you a way to track your website traffic from your profile (learn how many customers you have reached, how customers found you and what actions customers did to engage with you).
- Enables you to start building online trust with your customers.
- Gives you the opportunity to increase your ranking in Google search results.
- Helps you to increase engagement with your brand and provides brand awareness.
- There is no requirement to have a website as it is not required to set up a Google Business Profile, however a website is beneficial.
- Provides FREE Advertising for your Small Business.
2. Set Up Google Search Console
Google Search Console (GSC)
Is a FREE tool for website owners that allows you to monitor, maintain and troubleshoot your websites presence in Google search results. You are not required to sign up to Search Console to be included in Google Search results, but this tool helps you understand and improve how Google sees your website.
GSC provides free tools and reports for the following:
- Provides confirmation that Google can find and crawl your website.
- Allows you to fix indexing website page problems and request re-indexing and validation of new or updated content.
- Provides a way for you to view Google Search traffic data for your website (how often your site appears in Google Search, which search queries show your site, how often searchers click through using particular search keywords).
- Allows you to receive alerts when Google encounters indexing, spam, or other issues on your site.
- Provides an overview on which sites are linking to your website allowing you to make HTML improvements.
- Improve your website’s search appearance a key part of your digital marketing strategy.
- Helps you to drive traffic to your website pages.
- Can be used to Improve your search engine optimisation (SEO) strategy (Keyword research).
3. Set up a Google Analytics Profile
Google Analytics (GA)
Is a FREE web analytics tool that provides in-depth insight into your website and online performance. It can be used to track website activity such as session duration, pages per session and the bounce rate of individuals using the site. Along with the information on the source of your website traffic. It can be integrated with Google Ads with which users can create and review online campaigns by tracking landing page quality and conversions (goals).
Google Analytics approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. The tools analysis can identify poorly performing website pages with techniques such as funnel visualisation, where visitors came from, how long customers stayed on your website and their geographical location. It also provides more advanced features, including custom visitor segmentation, e-commerce reporting tracking sales activity and performance.
Benefits of having a Google Analytics Profile
- Allow you to get a more complete understanding of how your customers engage with your business so you can deliver better experiences and drive results.
- Provides a way for you to analyse and understand your website’s user behaviour and engagement.
- Gives you a way to improve your Search Engine Optimisation (SEO) and content marketing strategies through keyword search queries.
- Provides you with in built data analysis reports (user acquisition (new users), engagement, retention and user attributes (demographics)).
- Allows you to set up funnel events and track your customer conversions.
- Use the tool to improve your online advertising strategy by targeting your audience from the reporting available to you.
- Gives you a complete overview of your online presence and allows you to understand where improvements can be made and how to get more traffic to your website.
4. Invest time in Social Media Marketing
Social Media Marketing (SMM)
Social Media Marketing uses online communication tools such as Facebook, Instagram and YouTube to interact with your customers and share information in real time. Small businesses can use social media marketing to create and increase brand awareness, generate leads and sales, allow customers to message them directly and drive traffic to your website.
Setting up a FREE Facebook Business Page is a great way to start your social media journey. A business page is built to represent your organisation and strengthen your brand online. It can be used to connect and interact with your target market, collect and display reviews, schedule posts and analyse the activity on your page.
Benefits of Social Media Marketing
- You can attract customers and receive customer feedback through post comments or customer reviews building customer loyalty.
- Increase your market reach both domestic and international.
- Build and increase brand recognition.
- Increase website traffic and improve your ranking in organic search results.
- Provides a FREE way to advertise your business and promote brand recognition.
- Allows you to use FREE Facebook community groups specific to your small business for networking, collaboration and advertising opportunities.
5. Start to use Email Marketing
Email marketing (EM) is an efficient way for small businesses like yourself to reach out to your customers and build relationships, grow your customer base and build your brand reputation. You need to use a balanced approach to gain subscribers but also get to know your subscribers, communicate with them and keep them informed.
Mail Chimp has a FREE plan that allows small businesses to build and email up to 500 subscribers, a great way to start your email marketing journey. Allowing you to build relationships with your customer by sending out regular campaign emails, sending updates to your customers and connect with subscribers on special occasions.
Benefits of Email Marketing
- Allows you to build strong customer relationships.
- Develop your own unique brand.
- Provide Expert advice that no one but you knows.
- Build credibility as a business.
- It’s an Easy and Efficient way to build recognition in your brand.
- Allows your customers to learn more about your business and grow your audience effectively increasing your website traffic.
- Measure performance through analysis and reporting.
We have discussed five easy tips for small business on how to get more traffic to your website including using the FREE Google business tools, utilising social media marketing and email marketing to help build and grow your online presence. If you thought this post was helpful, I would be very grateful if you’d help share this knowledge by sharing it on Twitter or Facebook. Thank you!
If you have a small business and need some help setting up your online presence. I would love to help you. Book your FREE 30 minute online appointment today so we can discuss your business needs and formulate a strategic plan to drive traffic to your website.
